Skip to Content

College of Information and Communications

Faculty and Staff

Kenneth Campbell, Ph.D.

Title: Interim Associate Director of Graduate Studies
Associate Professor
Department: School of Journalism and Mass Communications
College of Information and Communications
Email: kcampbell@sc.edu
Phone: 803-777-3316
Fax: 803-777-4103
Office: School of Journalism and Mass Communications
800 Sumter Street, Room 308
Columbia, SC 29208
profile

Education

B.S., Political Science, East Carolina University 
M.S., Journalism, Columbia University
Ph.D., Mass Communications, University of North Carolina-Chapel Hill

Background

Dr. Kenneth Campbell, an associate professor, is interim associate director of graduate studies for the School of Journalism and Mass Communications and director of the biennial Media & Civil Rights History Symposium. He is a former head of the journalism sequence and the mass Ccommunications sequence in the school. He is a former head of the Association for Education in Journalism and Mass Communications’ Minorities and Communications Division and the Commission on the Status of Minorities, and was elected to two three-year terms on AEJMC’s Committee on Teaching Standards. He has also served as president of the USC Black Faculty and Staff Association. His research focuses on journalism and the representation of African Americans in the media. Prior to joining the faculty, he was a journalist and copy editor for newspapers including the Greensboro News & Record, Miami Herald, Niagara Gazette, St. Petersburg Times, Boston Globe and Philadelphia Inquirer.

Research

Campbell's research addresses First Amendment legal history, media coverage of lynchings, and representation of African Americans in the media, including news, advertising and entertainment programming. His work uses collective memory and framing as well as cultivation analysis.

Teaching

Campbell teaches courses in mass communications theory, the representation of women and minorities in the media, and mass media history. He has also chaired a number of master's thesis and dissertations. Campbell is most successful when he can tap into his students' culture for examples, illustrations and meaning. He recently presented “10 Teaching Tips” using songs from one of his favorite R&B groups, The Temptations, at the annual Association for Education in Journalism and Mass Communication conference, including lessons from hits like “Funky Music Sho’ Nuff Turns Me On” and "My Girl."

Recent Publications

Campbell, Kenneth & Wiggins, Ernest L., Walking a tightrope: Obama's duality as framed by selected African American columnists, Journalism Practice, published online: 13 May 2014. DOI:10.1080/17512786.2014.916486.

Tucker-McLaughlin, M. & Campbell, K. (2013). Media and Hillary Clinton’s political leadership: A model for understanding construction of collective memory. In Michele Lockhart & Kathleen Mollick (Eds.), Political Women Language and Leadership (Lexington Books, 2013). 

Campbell, K., Wei, R., Leung, W.C., & Mikashavidze, M. (2013). It’s the leadership, stupid, not the economy: A framing study of newspaper endorsements of presidential candidates in the 2012 election. Refereed Poster Session, annual meeting of the Association for Education in Journalism and Mass Communication, Washington, D.C.

Tucker-McLaughlin, M. & Campbell, K. (2012). A grounded theory analysis: Hillary Clinton represented as innovator and voiceless in TV news. Electronic News.

Campbell, K. (2012). Reconsidering colonization, considering “degradation” and religious preparation as influences on Samuel E. Cornish. Refereed Paper, American Journalism Historians Association, Raleigh, N.C.

Service

Member, Carolina Core Curriculum Committee

Member, Student Judicial Council

Editorial board, Howard Journal of Communication

Editorial board, Journalism and Mass Communication Educator 

Former journalism sequence head, University of South Carolina School of Journalism and Mass Communications

Former president, Black Faculty and Staff Association

Former chair, Intellectual Property Committee

Former head, Association for Education in Journalism and Mass Communication Minorities and Communication Division

Former two-term member, Association for Education in Journalism and Mass Communication’s Committee on Teaching Standards

Former two-term member, The Accrediting Council on Education in Journalism and Mass Communications

Former member, University Graduate Council

Former member, Faculty Senate

Personal

Campbell participates in youth development activities for adolescents, including mentoring and tutoring. He also serves as a church youth director.


Challenge the conventional. Create the exceptional. No Limits.

©