Public Relations, B.A.J.M.C.
College of Information and Communications
Are you self-confident and composed, even in difficult situations? Are you good at explaining things clearly and, more importantly, in a way that earns trust? If so, you could be destined for public relations.
You will refine your skills in writing, strategy, leadership, crisis planning and management, creativity, problem solving and conflict resolution. You'll also get hands-on experience working with clients in our community through experiential learning in the classroom, our student-run agency and national competition teams.
Program Highlights
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Expert Faculty
Study with engaging teachers and public relations veterans and experts who will give you experience in and out of the classroom.
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Experiential Learning
Work for real clients through The Carolina Agency, which is student-run and advised by industry veterans.
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Stay Current
Learn traditional skills combined with the latest technology as we help prepare you for a rapidly changing industry.
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Networking
The USC chapter of the Public Relations Student Society of America is active in conferences and competitions.
Building Skills
Gain the professional and personal intelligence it takes to have a successful career.
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Collaboration
Working with others to achieve a common goal or objective
Critical Thinking
Analyzing and evaluating information to make informed decisions or judgments
Decision-making Expertise
Applying critical thinking and analytical skills to make informed and effective decisions
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Handling Conflict
Resolving disagreements or disputes between individuals or groups in a fair and constructive manner
Organizational Skills
Planning, prioritizing and managing tasks and resources to achieve specific objectives
Planning and Strategy
Developing and implementing a comprehensive and effective approach to achieve specific goals
Using your degree
Make your college experience the foundation for a successful future.
Potential Careers
- Crisis Manager
- Meeting Planner
- Social Media Expert
- Entrepreneur
Workplace Settings
- Public Relations Agencies
- Corporations
- Nonprofit Organizations
- Government