About Us
Our brand is the perception people have when they think of the University of South Carolina. The Division of Marketing promotes and advances the brand. University Communications informs and manages the messages that support the brand.
Marketing
The Division of Marketing defines how we drive choice and inspire action. Using a wide variety of tools to tell our story, the marketing team paints the picture of the University of South Carolina. With marketing expertise across multiple disciplines, this team shares the knowledge and resources to help all USC campus communicators live the brand.
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Brand Toolbox
Explore USC’s toolbox for the brand-aligned elements you need to help you create university-focused communications. Learn about the proper use of color, type, logos and editorial style to bring your communications goals to life.
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Guidance and Training
The Division of Marketing shares its expertise with campus communicators to assist in applying the brand across a variety of platforms. From web and social to paid advertising and event promotion, find assistance for your marketing efforts.
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Campus Communicators
The University of South Carolina brand lives and breathes on campus. Communications professionals are available in each college and school and throughout administrative units. Find the communicators who are responsible for sharing the brand.
Showing Our Pride
The university lights the top of Capstone in garnet to honor achievements of students and faculty. See all the reasons Capstone has glowed garnet since 2016.
Capstone Lighting