Social Media

We bring the Division of Student Affairs and Academic Support experience to life in real time — capturing the energy of student life, the spirit of service and the achievements that define our Gamecock community. Through every post and platform, we showcase how our division supports, celebrates and empowers every student to succeed.

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Social Media Services

We bring creativity, consistency, and strategy to your social media presence on Instagram, LinkedIn, TikTok, Facebook and X.

Our services include (but are not limited to):

Professional Announcements on LinkedIn
Staff and Student highlights
Awards and Recognitions
Event Promotion

Consultation Purpose

A consultation helps the Division of Student Affairs Digital Communications team understand your communication goals and determine the best visual and social storytelling approach. During this meeting, we clarify your audience, objectives, distribution platforms, deadlines, resources, and brand requirements to ensure the final product aligns with University of South Carolina standards and effectively supports your unit’s priorities. Consultations also help us determine scope, feasibility, and whether additional planning, scripting, photography, videography, or strategy support is needed.

Things to Consider

Who is the target audience?
Which platform? (Instagram, TikTok, X, LinkedIn, etc.)

Promotion, awareness, engagement, recruitment?
Needed assets: photos, video, graphics, stories, carousel?
Do you need captions drafted?

Required hashtags, tags, or links?
Desired post date or campaign timing?

Typical Timeline:

Type of Project	Business Days to Complete
Social Media Content Creation (Graphics, Captions, Scheduling)	3-5
Social Media Video/Reel Creation	7-10
Multi-Platform Campaign (Video + Photo + Social)	20-30
Expedited/Rush Request	Case-by-case (7-14 days minimum)

Maintaining the USC Brand on Social Media

While rules and best practices vary from platform to platform, our pages aim to deepen our connection to and engagement with our students and our followers. We're here to help you interact with confidence and in alignment with the university's social media strategy.

Check out the Style Guide

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If you need assistance with any additional services such as Strategy, Communications, Design, Video/ Photography and Website

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