Marketing, B.S.B.A.
Darla Moore School of Business
Marketing majors enjoy problem-solving, are insightful and data-driven decision-makers and have strong interpersonal skills. Marketers are often the key stakeholders in driving sales and profits.
Marketing is the process of planning and executing the development, pricing, distribution and promotion of services, products and ideas. As a marketing major, you will study the economic, cultural, demographic and social factors that influence the demand for products and services and be able to use this information to succeed.
Program Highlights
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Flexible Curriculum
Benefit from a department that constantly refines its courses to better equip its students for great careers.
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Marketing Scholars Program
Study in a program that brings together the best and brightest marketing students to work with partner companies on real projects.
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AMA Chapter
Join our American Marketing Association chapter, which is very active with monthly meetings, guest speakers, real-world projects and more.
Building Skills
Gain the professional and personal intelligence it takes to have a successful career.
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PR and Media Relations
Building and maintaining relationships with the media and public to enhance reputation or visibility
Business Writing
Creating clear and effective written communication for business purposes
Communication
Exchanging information and ideas through speaking, writing or other means of expression
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Interpersonal Skills
Communicating and interacting effectively in a variety of social and professional situations
Networking
Building relationships and making connections with others to advance personal or professional goals
Attention to Detail
Being meticulous and thorough in all aspects of a task or project
Using your degree
Make your college experience the foundation for a successful future.
Potential Careers
- Market Research
- Business Analytics
- Brand and Product Management
- Digital and Social Media Marketing
- Sales Management and Personal Selling
- Retail Management
Workplace Settings
- Marketing
- Business
- Entrepreneurship
- Sales