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College of Information and Communications

2022 Reports

UofSC sorority’s viral video attracts millions of views

A TikTok video created by a UofSC sorority has accumulated 7.9 million views, making it one of the most-watched videos in the popular TikTok genre of #RushTok.

World Press Freedom Day unfolds on social media

UNESCO's World Press Freedom Day on May 3rd was mentioned in social media 273,000 times and seen many times more, according to an analysis by the Social Media Insights Lab at the University of South Carolina in the United States.

UofSC wins a championship — and a lot of attention

Social media posts about the University of South Carolina women’s basketball team’s national championship have been seen more than 500 million times, according to a new analysis by the university’s Social Media Insights Lab.

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